Social networking is the use of Internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients. Social networking can have a social purpose, a business purpose, or both, through sites like Facebook, Twitter, LinkedIn, and Instagram. Social networking has become a significant base for marketers seeking to engage customers. https://ffa2a50187a8b5417c8327f444ba6f1b.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
Despite some stiff competition, Facebook remains the largest and most popular social network, with 2.8 billion people using the platform on a monthly basis, as of Dec. 31, 2020.1 It was followed, in order of popularity, by Instagram, Facebook Messenger, Twitter, and Pinterest, according to Statistica
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